§ 236. Application. 1. The commissioner shall, within three months of the effective date of this article, issue a request for proposals for the business marketing program that shall include, but not be limited to: the objectives of the program; the scoring that shall be applied for selection; and the proportion or total amount of funds that may be dedicated to certain expenditures such as media buys. 2. (a) Applications shall include the schedule, budget, scope, uses of funds and theme of the proposed marketing program and contractual service providers. Examples of proposed marketing and thematic materials, written, print, video or radio, should be provided where practical.(b) Marketing plans shall utilize the state's "New York Loves Biz" logotypes. Licensing of this logotype according to the accepted plan shall be available to the selected applicants free of charge for the duration of the marketing program. No advertising or marketing shall contain references to or the name of any public official of the state of New York or its political subdivisions.
(c) Applications shall identify the specific targets and audiences for the marketing programs geographic reach of program and shall identify appropriate and practical ways to measure the impact of the program on the targeted audience.
(d) Applicants shall provide evidence that they have secured or have available matching funds in equal amount to funds requested from the program.
