Sec. 2. As used in this chapter, “commercial purpose” means the use of an aspect of a personality’s right of publicity as follows:
(1) On or in connection with a product, merchandise, goods, services, or commercial activities.
(2) For advertising or soliciting purchases of products, merchandise, goods, services, or for promoting commercial activities.
(3) For the purpose of fundraising.
[Pre-2002 Recodification Citation: 32-13-1-2.]As added by P.L.2-2002, SEC.21.