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Home » US Law » 2022 West Virginia Code » Chapter 47. Regulation of Trade » Article 2. Trademarks in General » §47-2-13. Injury to Business Reputation; Dilution

(a) The owner of a mark which is famous in this state shall be entitled, subject to the principles of equity, to an injunction against another's use of a mark, commencing after the owner's mark becomes famous, which causes dilution of the distinctive quality of the owner's mark, and to obtain such other relief as is provided in this section. In determining whether a mark is famous, a court may consider factors such as, but not limited to:

(1) The degree of inherent or acquired distinctiveness of the mark in this state;