Section 17560.

17560. “Outdoor sign” or “outside sign” as used in this article means any sign visible to passers-by whether the same shall be located within or without buildings. (Added by Stats. 1953, Ch. 975.)

Section 17561.

17561. “Room rates” as used in this article means the rates at which rooms or other accommodations are rented to occupants. (Added by Stats. 1953, Ch. 975.)

Section 17562.

17562. “Operator” as used in this article includes a manager or any person in charge of the operation of motels and like establishments. “Operator” or “owner” includes natural persons, firms and corporations. (Added by Stats. 1953, Ch. 975.)

Section 17563.

17563. This article shall apply to operators and owners of motels, motor courts, and like establishments, and to such establishments. (Added by Stats. 1953, Ch. 975.)

Section 17564.

17564. It shall be unlawful for any owner or operator of any establishment within the scope of this article, located within the State of California, to post or maintain posted on any outdoor or outside advertising sign pertaining to such establishment, any rates for accommodations in such establishment unless the sign shall have posted thereon […]

Section 17565.

17565. It shall be unlawful for any owner or operator of any establishment within the scope of this article to post or maintain posted on outdoor or outside advertising signs rates for accommodations in any such establishment unless there shall be posted prominently and conspicuously in the area where guests are normally registered, a list […]

Section 17566.

17566. It shall be unlawful for any owner or operator of any establishment within the scope of this article to post or maintain outdoor or outside advertising signs in connection with any such establishment relating to rates which shall have thereon any untrue, misleading, false, or fraudulent representations. (Added by Stats. 1953, Ch. 975.)

Section 17567.

17567. Nothing contained in this article shall be construed so as to require establishments within the scope of this article to have outdoor or outside signs. This article, however, shall be liberally construed so as to prevent untrue, misleading, false, or fraudulent representations relating to rates being placed upon outdoor or outside signs pertaining to […]

Section 17567.5.

17567.5. The governing body of any city, county, or city and county may, pursuant to reasonable exercise of the police power, enact ordinances imposing regulations equal to or greater than those imposed by this article. (Added by Stats. 1967, Ch. 741.)

Section 17568.

17568. Any person violating the provisions of this article is guilty of a misdemeanor and upon conviction thereof shall be punished by a fine of not less than two hundred dollars ($200) nor more than one thousand dollars ($1,000) or by imprisonment of not less than 10 days nor more than six months, or by […]