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Home » US Law » 2022 California Code » Business and Professions Code - BPC » DIVISION 10 - Cannabis » CHAPTER 15 - Advertising and Marketing Restrictions

Section 26150.

26150. For purposes of this chapter: (a) “Advertise” means the publication or dissemination of an advertisement. (b) “Advertisement” includes any written or verbal statement, illustration, or depiction which is calculated to induce sales of cannabis or cannabis products, including any written, printed, graphic, or other material, billboard, sign, or other outdoor display, public transit card, other periodical […]

Section 26151.

26151. (a) (1) All advertisements and marketing shall accurately and legibly identify the licensee responsible for its content, by adding, at a minimum, the licensee’s license number. (2) A technology platform shall not display an advertisement by a licensee on an Internet Web page unless the advertisement displays the license number of the licensee. (3) An outdoor advertising company […]

Section 26152.

26152. A licensee shall not do any of the following: (a) Advertise or market in a manner that is false or untrue in any material particular, or that, irrespective of falsity, directly, or by ambiguity, omission, or inference, or by the addition of irrelevant, scientific, or technical matter, tends to create a misleading impression. (b) Publish or […]

Section 26152.1.

26152.1. (a) (1) Advertisement and marketing of an integrated cannabis vaporizer, as defined in Section 26122, shall prominently provide in a clear and legible fashion: “An empty integrated cannabis vaporizer shall be properly disposed of as hazardous waste at a household hazardous waste collection facility or other approved facility.” (2) Advertisement and marketing of a cannabis cartridge shall […]

Section 26153.

26153. (a) A licensee shall not give away any amount of cannabis or cannabis products, or any cannabis accessories, as part of a business promotion or other commercial activity. (b) For purposes of this section, the donation of cannabis or cannabis products by a licensee to a patient or the primary caregiver of a patient pursuant to […]

Section 26153.1.

26153.1. (a) The Department of Cannabis Control shall adopt regulations to establish a process authorizing licensees to designate cannabis or cannabis products as a trade sample at any time while the cannabis or cannabis product is in the possession of the licensee. (b) The department shall adopt regulations to establish a definition of trade sample, the quantity […]

Section 26154.

26154. A licensee shall not include on the label of any cannabis or cannabis product or publish or disseminate advertising or marketing containing any health-related statement that is untrue in any particular manner or tends to create a misleading impression as to the effects on health of cannabis consumption. (Amended by Stats. 2017, Ch. 27, […]

Section 26155.

26155. (a) The provisions of subdivision (g) of Section 26152 shall not apply to the placement of advertising signs inside a licensed premises and which are not visible by normal unaided vision from a public place, provided that such advertising signs do not advertise cannabis or cannabis products in a manner intended to encourage persons under […]

Section 26156.

26156. The requirements of Section 5272 apply to this division. (Added by Stats. 2017, Ch. 27, Sec. 90. (SB 94) Effective June 27, 2017.)