150 – Short Title.

§ 150. Short title. This article shall be known and may be cited as the “New York state marketing act”.

151 – Statewide Master Plan for Marketing.

§ 151. Statewide master plan for marketing. 1. The department shall formulate and annually re-evaluate a comprehensive five-year master plan for the balanced development and coordination of adequate marketing programs and facilities necessary to meet the promotional objectives enumerated in section one hundred of this chapter. The plan shall be based upon elements including, but […]

152 – “I Love Ny” Brand.

§ 152. “I Love NY” brand. 1. The department shall enact guidelines for the use of the brand, which shall include measures to allow for the expansion of the brand to fit niche and thematic marketing efforts. When appropriate, the brand shall be applied to targeted promotional initiatives, and shall be leased at no cost […]

153 – Explore New York State Grant Program.

§ 153. Explore New York state grant program. 1. The department shall create a new grant program designed to encourage an integrated thematic approach to tourism promotion. The program shall provide state matching funds to eligible entities not to exceed fifty thousand dollars annually. Eligible entities shall include two or more counties, or a series […]

154 – State Marketing Internet Website.

§ 154. State marketing internet website. 1. The department shall maintain an internet website designed to facilitate the marketing purposes in this article. 2. The internet website shall contain a design that facilitates the promotional objectives required by article five-a of this chapter and this article. 3. The internet website shall also contain an area […]