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Home » US Law » 2022 South Dakota Codified Laws » Title 21 - Judicial Remedies » Chapter 64 - Unauthorized Commercial Use Of Personality's Right Of Publicity

Section 21-64-1 – Definitions.

21-64-1. Definitions. Terms used in this chapter mean: (1)”Commercial purpose,” the use of an aspect of a personality’s right of publicity in connection with a product, merchandise, goods, service, or commercial activity; for advertising or soliciting purchases of a product, merchandise, goods, service, or for promoting a commercial activity; or for the purpose of fund-raising; […]

Section 21-64-10 – Registration prerequisite to recovery by successor in interest.

21-64-10. Registration prerequisite to recovery by successor in interest. A successor in interest to the right of publicity of a deceased personality pursuant to this chapter or a licensee thereof may not recover damages or equitable relief for a use prohibited pursuant to this chapter that occurs before the successor in interest registers a claim […]

Section 21-64-12 – Exclusive remedy.

21-64-12. Exclusive remedy. The provisions of this chapter constitute the sole and exclusive bases regarding a misappropriation of name, image, or likeness of a personality and the personality’s right of publicity, and any remedy for a violation of such rights. Source: SL 2015, ch 126, §12.

Section 21-64-4 – Termination of personality’s right of publicity.

21-64-4. Termination of personality’s right of publicity. A personality’s right of publicity terminates if the personality is deceased and there is no living next of kin of the personality and the personality has not assigned his or her rights. Source: SL 2015, ch 126, §4.

Section 21-64-6 – Permitted uses of personality’s right of publicity.

21-64-6. Permitted uses of personality’s right of publicity. The provisions of this chapter do not apply to the use of a personality’s name, voice, signature, photograph, image, likeness, distinctive appearance, gestures, or mannerisms in any: (1)Literary work, theatrical work, musical composition, audio visual work, film, radio, or television program; (2)Material that has political or newsworthy […]