421.101 – Short title.

421.101 Short title. Chapters 421 to 427 shall be known and may be cited as the Wisconsin consumer act. History: 1971 c. 239. The Wisconsin Consumer Act: Territorial Considerations. Anzivino. 96 MLR (No. 3 2013).

421.102 – Purposes; rules of construction.

421.102 Purposes; rules of construction. (1) Chapters 421 to 427 shall be liberally construed and applied to promote their underlying purposes and policies. (2) The underlying purposes and policies of chs. 421 to 427 are: (a) To simplify, clarify and modernize the law governing consumer transactions; (b) To protect customers against unfair, deceptive, false, misleading […]

421.103 – Applicable law.

421.103 Applicable law. (1) Unless superseded by the particular provisions of chs. 421 to 427, chs. 401 to 411 and the principles of law and equity, including the law relative to capacity to contract, principal and agent, estoppel, fraud, misrepresentation, duress, coercion, mistake, bankruptcy, or other validating or invalidating cause supplement chs. 421 to 427. […]

421.104 – Construction against implied repeal.

421.104 Construction against implied repeal. Chapters 421 to 427 being a general act intended as a unified coverage of the subject matter of such chapters, no part of chs. 421 to 427 shall be deemed to be impliedly repealed by subsequent legislation if such construction can reasonably be avoided. History: 1971 c. 239; 1979 c. […]

421.106 – Settlement of claims; agreement to forego rights; waiver.

421.106 Settlement of claims; agreement to forego rights; waiver. (1) Except as otherwise provided in chs. 421 to 427, a customer may not waive or agree to forego rights or benefits under chs. 421 to 427. (2) A claim by a customer against a merchant for an excess charge, other violation of chs. 421 to […]

421.107 – Effect of chapters 421 to 427 on powers of organizations.

421.107 Effect of chapters 421 to 427 on powers of organizations. (1) Except as specifically provided, chs. 421 to 427 prescribe maximum charges for all consumer credit transactions and displace existing limitations on the powers of creditors based on maximum charges. (2) Except as specifically provided, with respect to sellers of goods or services, lessors […]

421.108 – Obligation of good faith.

421.108 Obligation of good faith. Every agreement or duty within chs. 421 to 427 imposes an obligation of good faith in its performance or enforcement. “Good faith” means honesty in fact in the conduct or transaction concerned and the observance of reasonable commercial standards of fair dealing. History: 1971 c. 239; 1979 c. 89.